I love to read the blogs but never wrote any own before but I got many requests from people to tell some more about www.GreatMusicWall.com website.
An idea to create www.GreatMusicWall.com website did come to me when I was listen to Pink Floyd “Another Brick In The Wall” Part II in my mp3 player while I was walking in the cold winter streets of Moscow on a weekend. It’s very nice to walk in the winter park around the snow and white trees in a warm coat and to listen to favourite tunes in ears. Amazing. This happens suddenly.
So two days later, on Monday when I comes to my studio I told my friends and employers about this idea and they said it worth to try. And I believe my team as my model of business management let them tell everything they really think, I’m not the boss who want to hear only what I want to hear, and they know it.
I never had an experience in online business before so I addressed to online professionals to unite our experience in offline advertising and their experience in online promotion and to make it working .
The easiest thing was to create a website cause it finally looks as simple as simple an idea. It just looks like a big brick wall where musicians and music industries from all over the World are welcome to post their banners linked to their websites instead of the bricks. Just original advertising promotional platform. Something kinda like a music related directory but in original and eye-friendly format... all that colourful banners, isn’t it an eye-friendly format? :)
But even if you have the simpliest idea in the World but want to spread it around the Planet be ready to hard work. There always the one the most important thing between a product or service and a customer... this thing is PROMOTION!
Promotion is a God of business, the gold middle of commercial chain, the brigde between company and client... and this is a science! Knowledges, resources and financial that’s a basis of promotions. It’s very important to plan a right promotional campaign, otherwise your investiments can be worthless the profits.
We are started from the simpliest things like word of mounth, press releases, articles in a papers and interviews on the radio stations, search engine optimization, google ad words, etc... so the first members did come. Thanks a lot to my friends and partners in USA and Europe.
In the beginning of February, a month later after the site was launched we had just about 3000 unique visitors per day. But our members was glad... they was getting a lot of clicks and visits. I think that’s because there was not many members on the Wall... it was good for our members but it had a negative side for our potential members...
As there wasn’t many members at our website our potential members was more inclined to think that this is the result we have no much visitors than that we are a just NEW website which is just started the way. This I know by the feedbacks they was sending us. Many of them was asking to post their banners for free, but rules is the rules. It would be unfair to the members who posted their banners for the money.
You know, some people was bitching me for this idea. They said I just stole an Alex Tew’s pixel-ad site idea... but even if our websites looks very similar who the heck said it’s bad? He becames an author of very interesting advertising platform and why it’s bad if somebody continuies to develop and transform this theme? or is an antimonopoly policy has been cancelled?
It’s a fact that our company on a right way, every day we are working hard on promoting www.GreatMusicWall.com website and always encrease our results. For the last two months we increase our visits to about 30,000 unique visitors per day and we mostly targeting to people who are interested in music, to potential listeners and a fans of our members.
So I can say for sure we providing a good service for musicians, it worth the money they spent for membership. We doing everything to make it famous and comfortable for our customers. Everyone can get a support by phone or to talk to our operator though the Live Chat right on a website. We have a free stuff for our members – usefull ebooks about a music promotions on the web written by the professionals, and the new features for members coming soon – hosting for the music tracks and videos (including embedding from gigants like YouTube, MySpace Video, LiveVideo), podcasts and online shop... the last one thing is the most interesting as it will let our members not only promote theirselves but selling their music and earning the money, with that this is the most problematical option as it require a lot of licensing negotiations before we can lauch this feature.
Even though www.GreatMusicWall.com website has been created mainly for indie musicians some super star’s agents already posted their banners as well... an agents and managers of stars are knows that promotion is a key to success and they are just can’t stop! No stars want to be a stars, stars want to be a super stars, and super stars want to be a Gods... to be always and everywhere! Actually their life nothing without promotion...
The life is not available without communication.
Thanks for reading my blog... feel free to leave me your comments (no registration required)!
P.S. These days I currently in Los Angeles, CA until the end on May with a business visit, so if somebody would love to discuss anything regarding website with me in person feel free to send me an email or IM to albina@greatmusicwall.com I will try to reply all emails asap.
